After more than a decade of helping reporters broadcast live video, Sweden’s Bambuser AB expanded its technology to shopping a year ago. The decision proved timely as lockdowns sped up the shift online — the shares have surged 13-fold since.
With so many eyeballs glued to social media, Bambuser’s product allows consumers to select a dress in their size straight off of an influencer’s live feed. Alternatively, an electronics chain may set up a session with employees presenting their gadgets before customers click to purchase, all within the same stream window.
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