If You Say Hide

Your first step is to help your audience clearly understand their current pain so they can see and feel how much these problems are costing them, holding them back, and preventing them from experiencing what they want.Make them aware of the topic.Get their attention.Talk about mistakes they may be making around the topic.You’re building anticipation before you even mention your offer as a solution to this problem they’ve now become aware of.You’re getting them interested in the topic.Always use their own words to describe their pain and to describe their ideal vision.How can they solve these pain points or problems?What content can you provide that points them in the direction of solving the mistakes/pain points you pointed out earlier?Do they know how things could change by solving that pain point?Get them to see the light at the other end of the tunnel.What are the possibilities?What’s in it for them?How could this solution potentially change their lives?Paint a picture of how their lives could be.What content can you provide that increases their desire for wanting your solution?This is when you soft sell your offer and mention that your offer is about to be released.Sales PhaseDo they know what solutions are out there and how yours is different?Have you removed objections they have against your product?Have you answered questions they have about your offer?You want to brainstorm and jot down as many ideas as you can for these questions based on your offer.You want to send subscribers who are primed to buy your offer...Urgency and/or ScarcityLet’s be honest.You and I don’t take action unless we have a deadline.So if you think imposing a deadline is manipulative, it’s time to shift your mindset on that.Urgency is a good sales tool.There are three ways in which you can introduce urgency when you sell your digital products.You still need scarcity and urgency.But email does the heavy lifting.Some launches involve using a vehicle like a webinar, challenge, workshop, or masterclass that helps to open cart to your offer.As much as you may hate the emotional stress that comes with launching and want nothing to do with that and as eager as you are to sell your offer automatically to make some passive income, I can’t stress enough that you need to live launch your offer first.You want to have at least a 1–2% conversion rate comfortably before switching it to evergreen.Because live launches help to validate your offer.What exactly is validation?Validation is proof that you know your offer converts, that the webinar topic you’ve chosen taps into your audience’s pain points, and that your emails are able to nudge your audience and convert to sales.Can’t you validate these through an evergreen sequence or evergreen webinar?But it’s a lot easier to do it during a live launch.If video scares you, does it mean you won’t be able to launch any product successfully?No, you’re not doomed just because you don’t use video.Video scared me for the longest of times too.Maybe you launched it to your email list and got ten sales that first week.You emailed them again the week after and the numbers dwindled.You’re getting anxious because you can’t seem to hold your audience’s interest in your offer anymore.Sales drop to single digits and then ultimately go to zero.You feel like the snake oil salesperson repeating your offer to your email list week after week after week.Is there an alternative?You let evergreen funnels do the job for you.A funnel is the journey a subscriber takes toward the end goal you’ve set.You can have an automated webinar funnel that pitches your course.Here’s an example of how an evergreen funnel could look.You can still get eyeballs on your offer via your evergreen funnels.Now, revenue fluctuations are normal in any business.This usually happens when you have a launch or promotion one month and don’t the next.Evergreening your offer is the best way to keep the sales momentum going postlaunch.But when should you wait to go evergreen?A hypertargeted lead magnet that keeps the freebie hoarders away and attracts only people who resonate with the pain point of your offer.This does not necessarily have to be your webinar or masterclass.A sequence of emails thata.An element of urgencyAlways have urgency, even in your evergreen funnels.A tool that helps you set an evergreen timer.The average conversion rate is 1–2 %, and your evergreen funnels can have these very same conversion rates.This means that you can expect to sell 1–2 copies for every 100–120 people who go through your funnel.The more people you get into you funnel, the more you can expect to sell, especially if you have a funnel that is validated.Do you need webinars for all your funnels?Webinar funnels do work well, but you don’t always need them.Email funnels are absolutely viable as a standalone.So it’s not about doing something because everyone is doing it.It’s about whether it serves the goal of your funnel.But the simplest funnels are all you need to start bringing in revenue.If you do intend to create an evergreen webinar, don’t create one that leaves your audience cringing, squirming, and gagging.The real secret to creating an evergreen funnel that generates sales doesn’t rest on expensive technology or faking elements of a live launch.For many people, this is the first thing they consider.Figuring out your strategy should be the most important consideration before you even think about tools.For simple downloads, Dropbox, Google Drive, or any secure cloud storage option is also feasible.But if you plan on offering videos and multiple pieces of content within your product, it’s best hosted on a content or course platform for your students’ ease of use.This very much depends on the goals you have for that offer.Many of these Wars - tic tac too flash game. marketplaces have their own rules.For your offer to be favorable in the eyes of these marketplaces, you need to follow their system of writing descriptions or keywords or structuring your offer.Selling on your own site gives you more flexibility but may not get you as much reach as external platforms.Pricing is an issue as well.Likewise, certain topics don’t do as well on certain platforms and might do better on your site.You discovered how you can use the product ecosystem to plan out the digital products that you can create.You also learned how pain points your audience have at each stage of the customer journey can fuel your digital product brainstorming.You then went through various core components that you need to consider while creating your digital product that contribute to the success of your offer.One of those components is understanding that packaging and marketing your product should be as important, if not more important, than creating your product.All of these elements form your meat.These ensure that you have an organized system of creating digital products so that they’re not haphazardly put together.Think of this final section as the gravy that supports the meat dish and gives it character.In this final section, I’ll walk you through how it comes together in a digital product campaign.I’ll also introduce you to seven potent principles I hold on dearly to.These principles will help you create an audience that will keep coming back for more.Let’s walk through the twelve steps that will take you from idea to launch.Pay close attention to Step 6 so you set your expectations right!What goals or benefits will they achieve or attain?How is this offer different from other offers out there?A market consists of a group of products with similar characteristics.Scan the market for the existence of other similar offers.What does your content need to cover so that the buyer gets the promised outcome/result?What format will you be offering this in?What bonuses and supplementary content will you be providing?Before you determine that your launch is a flop, you need to determine the possibility of those numbers.As motivated as the cyclist is to reach 100 km/h, a cycle isn’t designed to reach those numbers.Motivation is but one tiny part of the puzzle.You can be very motivated, but if your campaign isn’t designed to hit those numbers, no amount of motivation or drive or planning will get you there.You need to reverse engineer your revenue goal to see if it’s possible in the first place.How do you determine a revenue goal for a campaign?You don’t just pluck this number from thin air.Based on past dataIf you know from past experience that you can make $5K on this campaign, that gives you a good gauge of what to expect.Based on the size of your email list and estimated conversation rateWith an email list of one thousand at a 2% conversion rate, you can expect to make twenty sales.Based on your income goals for that campaignI need Y number of people in my launch list so that at an estimated 2% conversion rate, I will meet my sales target of ____.A launch list or interest list is a group of people you have identified as being interested in your offer.This could be a specific segment of your email list.Or if you’re going to have a launch vehicle for your campaign, this will be the number of people who sign up for your launch vehicle.2%25/0.02 = 1,250 leads or subscribersYou need at least 1,250 people on your launch list to comfortably hit your revenue goal.What urgency factors will you use?You need to get people on your email list to run a successful campaign.How are you going to attract and capture those people?At the same time, you also want to attract new subscribers.This is where you want to promote your campaign or the specific launch vehicle on the traffic platforms you use such as Pinterest, LinkedIn, or YouTube.Did you meet your sales target?How did it compare to previous campaigns you ran?If you didn’t meet your revenue target, try to pinpoint why this was so.Is it because you didn’t have enough people going through your campaign to meet the goal?Determine which content pieces and emails performed the best.Identify which content pieces didn’t hit the mark as well.Was it really a failure?What do the numbers actually say?Has she reached the right conclusion?Sure, on the surface three is a small number.I bet if she looked at the right numbers, she would see that she probably exceeded the typical 1–2% conversion rate we can expect from launches.You don’t want to be blindsided by emotion.You could focus your time and energy on how you can bring in more revenue rather than fixing something that wasn’t broken in the first place.So always go back to what do the numbers say?Something converted well before but doesn’t now.Is the timing right for your audience?Have you launched your product during summer or elections or any important holiday?You don’t have to avoid holidays or events when launching your product, but keep in mind that your audience may not be able to focus on your launch because of external factors.What resonated with your audience before may not do so now.If the conversation in the space has shifted to other focus areas within your niche, your content has to reflect that shift as well.It’s very important to know that your message is resonating with your market.You want to make sure you and your audience are on the same wavelength and that your message is striking a chord.Have a guarantee or return policy for your productThere are people who will buy a product just to ask for Footer&af_web_dp=http://learnatec.blogspot.com a refund.I’ve had a person ask for a refund two minutes after their order came through citing the product lacked everything that it actually already includes.Having a guarantee shows people that you’re confident about your work.It takes away that pressure of having all their hesitations solved before getting the program.It provides a safety net for them to fall back on especially if they are new to your brand.Yes, there are a couple of people who do take advantage of the system.They may call in your charge as fraudulently entered.But realize that this is the reality.Everyone in the online space goes through this.Be prepared for (木) 02:53:23url=http://learnatec.blogspot.com it and don’t let it ruin your day.You know your program best.If a shorter guarantee period makes sense for your program because of the way it’s structured, go ahead and do that.But a quick warning that this very much depends on the capabilities of your email service provider.I’ve also used terms such as tag, link trigger, and segment, but these same features could go by a different term within your email service provider.Let’s take a look at some situations where automation and systems can play a key role in boosting your sales.You don’t want to leave your new customers in limbo after they purchase.What should people do first or next?Even with a solid system in place people can get overwhelmed and confused.It’s your job to help them get unstuck.You want them to continue to feel confident in the choice they made.The goal of a postsale sequence is to guide your buyer through using your product as well as negate buyer’s remorse.You can also exclude subscribers who have this tag from receiving any further sales emails about this product.You will wake up each morning to testimonials in your inbox rather than have to actively look for them or remember to get in touch with subscribers, customers, or clients.If you already have digital products, what ideas come to mind that you can implement?Call these my mantra if you will.But strategy rarely does.If you find yourself spending too much time mulling over what course platform to choose or what design to use for your worksheets, you’re focusing your energy in the wrong place.Strategy should guide everything you do as a creator.Even if you do hit six or seven figures, are you keeping the money that you’re generating?But look at the numbers that matter and then compare them with yours.Look at their conversion rate for the size of their launch list.Look at the defaults and refunds.You might not have access to your competitor’s data unless they share income/expenditure/review reports and updates.These are the numbers that give the correct picture.How do your launches fare when compared to these?Compare apples to apples.You can’t compare a 50,000 launch list to a 10,000 one.It’s about the ratios and percentages.So when you’re demotivated thinking about your numbers, pause and dig deep.Your reality might actually be better than you thought it was.Please send me the launch emails when it’s out.Keep selling this to me.But I will be one day.These are some of the emails I’ve received from subscribers when I’ve launched a digital product.You keep enriching them with content.You sell to them because they gave you permission to do so.I’m not talking about icky, sleazy hard selling.But how do you be top of mind?Through email and content.Quit thinking of email as a magic bullet.I’m a huge fan of email marketing.Yet, I don’t think it’s a magic bullet.You can’t show up one fine day, write an email, and expect to rake in sales.Maybe this was possible years ago, but not now.Likewise, you can’t depend on magic launch formulas to mysteriously bring in thousands of dollars in sales.They only work if you’ve been working at being top of mind.But what if people don’t buy during a launch?A launch, when done right, enriches your audience and educates and empowers them even if they don’t buy from you.They may become a customer and brand advocate down the road!You continue to show that you are there, even if they’re not ready to buy yet.But 70% of them will eventually buy from you or your competitors.This is where content comes into play.You score with your content marketing if that 70% think of you and come to you when they’re ready.You want to get them familiar with your offer.You want to build desire for your offer before the cart even opens.Anticipation and curiosity are good.But waiting too late to introduce your offer can do more damage than good.But you need to remember that you build your brand one person and one interaction at a time.In the early days, everything moves terribly slowly, and it may feel like you’re not making progress at all.Subscribers trickle in slowly.You’ll get one subscriber a day, or maybe two subscribers.It doesn’t seem like much, but every single one of them signed up to hear more from you.With the right mentality, you can nurture them to become customers.So build relationships.Focus even on the things that don’t scale and that people tell you to outsource like engaging with your audience.Your business model is how you make money.This usually involves you spending time to create and deliver programs.You need to expend effort to research and package up your offers, and you need to spend money on systems or tools that will allow you to be in business.Problems occur when you choose your business model based on what you could/should /would do.