This is a technique that works both ways since there is almost no expert out there that wouldn’t take the chance to promote themselves.   If you have great content and a decent audience, this shouldn’t be a difficult pitch to make. 

One thing you would want to watch out for, however, is the mistake of letting your guest author write on topics you already have published on your site. This is important if you want to avoid being penalized by search engines for what is referred to as keyword cannibalization.

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